The ADIDAS group is planning to introduce Sania Mirsa collections. These will include apparel, headgear, accessories, bags and sporting gear. Everything is designed at Adidas’ global headquarters in Germany and the collection will have a distinct style element across all merchandise categories.
The collection will be targeted at consumers in the 15-27 years age group. These apparel range will have price-points between Rs 1,500 and Rs 2,500 in India. So watch out for sexy Sania Mirza apparals, headgears, accessories etc.
As per the survey conducted by Adidas, Sania Mirsa is placed in the top three youth icons in India.
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